🔁 1. Brand Awareness Campaign

🎯 Objective:

Increase visibility of your business among your target audience.

🧱 Components:

Eye-catching images or videos (e.g., behind-the-scenes, story-based content).

Light messaging (brand values, what you do, who you help).

Broad targeting (interests, demographics, lookalikes).

📌 Platforms:

Facebook/Instagram, TikTok, YouTube (top of funnel).

🗣️ 2. Engagement Campaign

🎯 Objective:

Encourage likes, shares, comments, and saves to build trust and social proof.

🧱 Components:

Polls, carousels, memes, testimonials, questions to audience.

Call-to-action like “Comment below” or “Tag a friend.”

🔍 Targeting:

Followers, lookalike audiences, or cold interest-based targeting.

🚦 3. Traffic or Lead Generation Campaign

🎯 Objective:

Drive visitors to your website or collect leads (emails, sign-ups, downloads).

🧱 Components:

Ad copy with a clear offer or value (e.g., free guide, webinar).

Landing page or lead form (Facebook Lead Ads work well for fast mobile sign-ups).

Strong CTA: “Download now,” “Book a free call,” etc.

🎯 Example Offers:

Free checklist.

15-minute consultation.

Discount for first-time buyers.

💰 4. Sales/Conversion Campaign

🎯 Objective:

Drive direct purchases, signups, or bookings.

🧱 Components:

Product image or video (demo, unboxing, before/after).

Offer or urgency (limited-time deal, discount, social proof).

Retargeting warm audiences (website visitors, past engagers).

💡 Tip:

Use Facebook’s “Dynamic Product Ads” for e-commerce, which automatically shows products based on user behavior.

🔁 5. Retargeting Campaign

🎯 Objective:

Re-engage users who already showed interest (visited your site, watched a video, clicked an ad).

🧱 Components:

Reminder ads (“Still interested?”).

Testimonials or social proof.

Limited-time offer or bonus.

🔄 Audiences:

Website visitors in last 30 days.

Cart abandoners.

Ad video viewers.

🎉 6. Event or Launch Campaign

🎯 Objective:

Promote a special occasion like a product launch, webinar, challenge, or holiday sale.

🧱 Components:

Countdown ads.

Signup funnel.

Highlights of benefits or exclusivity.